SANOFI
Gut Feelings
ART DIRECTION • DESIGN
Sanofi, a pharmaceutical powerhouse, aimed to spotlight the significance of digestive health on World Digestive Health Day. Although Sanofi possessed a goldmine of insights, the real challenge was ensuring this information was not only accessible but also appealing—far from just a heap of hard-to-digest facts.
Any insights?
Here's some food for thought: the gut is often dubbed our "second brain." The profound connection between our gut and brain significantly influences our moods. And this isn't just a gut feeling; it's solid science. Recognising this, we saw more than a fact; we saw a fresh perspective that could reshape conversations about gut health.
So, what was our move?
We launched the Gut Feelings campaign. By exploring the undeniable connection between our gut and emotions, we aimed for people to understand and feel the science of digestive health. Using engaging visuals and clear, potent content, we played on the double entendre of the phrase. Imagine belly buttons as mood indicators—just like emojis but even more... belly-ish. Paired with zesty facts, we served up a fun and foundational message.
Veering off the beaten path of traditional health visuals, we spiced things up with a mashup of real belly button photos and playful googly-eyed animations. Just like our moods, these visuals wear their feelings on their... well, navels. These visuals are complemented by typography that strikes the perfect balance of playfulness and clarity, ensuring the information is as digestible as a favourite treat.
How did it all come together?
Credits
Creative Director: Angela Mendoza
Copywriter: Prach Savaitnisaigon
Art Director, Designer: Luna Gambale