GUT FEELINGS

SANOFI

ROLE: ART DIRECTOR • DESIGNER • ANIMATOR

Sanofi, a pharmaceutical powerhouse, aimed to spotlight the significance of digestive health on World Digestive Health Day. Although Sanofi possessed a goldmine of insights, the real challenge was ensuring this information was not only accessible but also appealing—far from just a heap of hard-to-digest facts.

Any insights?

Here's some food for thought: the gut is often dubbed our "second brain." The profound connection between our gut and brain significantly influences our moods. Recognizing this, we saw more than a fact, we saw a fresh perspective that could reshape conversations about gut health.

So, what was our move?

We launched the Gut Feelings campaign to show how our gut influences our emotions. Using playful visuals and belly buttons as mood emojis with quick zesty facts, we made digestive science easy and fun to understand.

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