SCOUT BEAUTY
Insta-Glow Up
ART DIRECTION • DESIGN • ANIMATION
Scout Beauty's Instagram was like a hidden gem in a crowded marketplace — full of potential but lacking the sparkle to catch the eye. Their feed felt disjointed, making it challenging for them to stand out and connect with the trendy, beauty-loving crowd.
So, what was our move?
To curate Scout Beauty's Instagram account, we focused on emphasizing the brand's color palette of pink and warm nudes, while infusing a sense of femininity and elegance. We created a visually cohesive and appealing feed by consistently utilising these colours in product images, lifestyle shots, and behind-the-scenes content. This approach transformed the Instagram account into a visually pleasing platform that engaged the target audience effectively.
