WENDY’S
Eatventure
ART DIRECTION • DESIGN
Wendy's Philippines was on the map as a fast-food favourite, but in the digital world, their vibe was more like a quiet corner diner — too serious, too subdued. They needed a pinch of pizzazz, a sprinkle of spontaneity to match their flavorful offerings.
So, what was our move?
Time to turn up the fun! We grabbed our digital spice rack and cooked a new flavour for Wendy's social scene. Welcome to Wendy's Eatventure: a world where every post invites you to dive into a burger, take a wild ride on a frosty, and chase fries like you're hunting for treasure. We splashed their feed with vibrant colours that shouted youthful joy and crafted stories that felt like flipping through a comic book of culinary quests.
Credits
Creative Director: Mary Velmonte
Copywriter: Chi Yamzon
Art Director, Designer: Luna Gambale