AIA PHILIPPINES

Aspire. For more.

ILLUSTRATION

The creative minds at AIA PH envisioned a campaign that would vividly illustrate life as a canvas, a space where dreams are painted into reality with the support of AIA Aspire. Tasked with this vision, I was approached to breathe life into their concept through the medium of painting. The narrative was simple yet profound, starting with a sketch representing one's dreams and aspirations, leading to a central imagery, now fully painted, symbolizing those dreams coming to fruition.

This series of paintings was thoughtfully divided into seven segments, depicting a family as the inaugural piece, setting the tone for a campaign encouraging everyone to aspire for more with AIA Aspire.

Credits

Creative Director: Klaro De Asis
Copywriter: Alex Calub
Art Director: James Gonzales
Illustrator: Luna Gambale