A Very Panda Christmas

FOOD PANDA

ROLE: ART DIRECTOR • DESIGNER • ILLUSTRATOR

Christmas in the Philippines is all about food, family, and giving, but not everyone has the time or mental space to give back. Foodpanda, a regular at people's celebrations, saw a chance to turn everyday cravings into meaningful action. The challenge was figuring out how to make something as routine as food delivery feel heartwarming, communal, and shareable—without interrupting the simple joy of ordering.

Any insights?

Everyone wants to give during the holidays, but between the last-minute shopping, back-to-back parties, and food deliveries on speed dial, acts of kindness often fall to the bottom of the list. The truth is, people don’t need another task to feel good; they just need to feel that what they’re already doing, like ordering food, can make a difference.

So, what was our move?

This season, we turned your cravings into something bigger.

With A Very Panda Christmas, every bite made a difference. From that extra siomai you ordered to your favorite snacks from Pandamart, your cravings helped feed not just you—but the community too.

And at the heart of it all? Our lovable panda. With each milestone, he grew—one dumpling, one delivery, one act of kindness at a time.

A Pop of Goodness

When users placed an order from our partner restaurants or Pandamart brands, they were surprised with a pop-up message:

"You just helped feed a community in need."

A regular transaction instantly turned into an act of giving.

A Gift for Your Giving

After every successful donation-triggering order, users received a special Panda Christmas gift card as a thank-you tucked into their inbox.

Each act of giving earned them a spot in our story.

We awarded the ‘Panda Christmas Advocate’ badge on their Panda Passport, a stamp of pride in the season of giving.

Badge of Goodness Unlocked

Watch the Impact Grow

As donations grew, so did our adorable panda mascot—live on the app and on a larger-than-life billboard.

Milestones were celebrated on social media, local channels, and across the city. Joy wasn’t just shared—it was seen.

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