A Very Panda Christmas

FOOD PANDA

ROLE: ART DIRECTOR • DESIGNER • ILLUSTRATOR

In the Philippines, Christmas means food, family, and giving, yet many people lack the time to give back. Foodpanda wanted to turn everyday orders into meaningful moments. The challenge was making delivery feel warm and communal without getting in the way of the joy of ordering.

Any insights?

Holiday chaos gets in the way of giving. People don’t need extra tasks; they just want everyday actions like food delivery to make a difference.

So, what was our move?

This season, we turned your cravings into something bigger.

With A Very Panda Christmas, every bite made a difference. From that extra siomai you ordered to your favorite snacks from Pandamart, your cravings helped feed not just you—but the community too.

And at the heart of it all? Our lovable panda. With each milestone, he grew—one dumpling, one delivery, one act of kindness at a time.

A Pop of Goodness

When users placed an order from our partner restaurants or Pandamart brands, they were surprised with a pop-up message:

"You just helped feed a community in need."

A regular transaction instantly turned into an act of giving.

A Gift for Your Giving

After every successful donation-triggering order, users received a special Panda Christmas gift card as a thank-you tucked into their inbox.

Each act of giving earned them a spot in our story.

We awarded the ‘Panda Christmas Advocate’ badge on their Panda Passport, a stamp of pride in the season of giving.

Badge of Goodness Unlocked

Watch the Impact Grow

As donations grew, so did our adorable panda mascot—live on the app and on a larger-than-life billboard.

Milestones were celebrated on social media, local channels, and across the city. Joy wasn’t just shared—it was seen.

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