LEXUS

Create Progress

ART DIRECTION • DESIGN

Lexus is on a quest to showcase its remarkable journey of innovation to both customers and media. The brand stands as a testament to unparalleled progress, consistently pushing the boundaries of luxury and performance.

Any insights?

The concept sprang from observing a shift in what drives today’s achievers. No longer just about luxury, there's a more profound desire for innovation and making an impact. This insight shaped our campaign, aligning Lexus with the aspirations of those who seek to experience progress and actively participate in shaping it.

So, what was our move?

We orchestrated a luxurious event featuring meticulously curated experiences, each shaped by trailblazers who have redefined excellence in their fields. This gathering was a tribute to the Lexus ethos of progressive sophistication, celebrating both the innovation of our products and our commitment to setting new benchmarks.

A Digital Blueprint
Our event's visual theme was a fusion of luxury and innovation, conceived by individuals renowned for their lasting impact. This setting served as a canvas for experiences that embody our ideals of forward-thinking elegance and the continuous pursuit of excellence.

How did it all come together?

We elevated the event by collaborating with progress masters, women, and men of strength, style, and substance, who brought progressive sophistication to new heights. Their influence infused the brand with a renewed sense of purpose and allure.

Co-Created Experience

  • Design Genius

    CREATING PROGRESS THROUGH BRAVE DESIGN as he takes charge of luxurious furniture craftsmanship in the event

  • TECH VIRTUOSO

    CREATING PROGRESS THROUGH IMAGINATIVE TECHNOLOGY shared through an insightful talk

  • CULINARY CONNOISSEUR

    CREATING PROGRESS THROUGH EXHILARATING PERFORMANCE of world-class flavors prepared for the guests

Onsite Immersion

Modules and videos showcased throughout the venue highlighted how guests could "CREATE PROGRESS" with the new Lexus model. It was an immersive experience designed to showcase the vehicle's capabilities and potential for the new generation of sophisticates.

Credits

Creative Director: Em Diaz
Copywriter: Jez Cabidog
Art Director, Designer: Luna Gambale